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Xero

WORKFLOWMAX


Visual design of landing page, eDMs and banners, illustration


WorkflowMax, an app owned by Xero, was experiencing a drastic decline in revenue since Xero introduced a new feature called Projects. 

WorkflowMax and Projects are both project management tools, but have different features and capabilities aimed at different audiences. I was tasked with designing an experience that would educate people on project management and allow them to be able to compare and select the right tool based on their business needs.



Landing page for project management, comparing the two products





Wireframe for the landing page


Illustrations and eDM design




Linh Nguyen 2018