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Visual design of landing page, eDMs and banners, illustration

WorkflowMax, an app owned by Xero, was experiencing a drastic decline in revenue since Xero introduced a new feature called Projects. 

WorkflowMax and Projects are both project management tools, but have different features and capabilities aimed at different audiences. I was tasked with designing an experience that would educate people on project management and allow them to be able to compare and select the right tool based on their business needs.

Landing page for project management, comparing the two products

Wireframe for the landing page

Illustrations and eDM design

Linh Nguyen 2018